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Beyonce Has a Gold Apple Watch You Can’t Buy

by on April 21, 2015
 

An exceedingly rare, gold-on-gold Apple Watch has been spotted once again, this time on the wrist of pop icon Beyoncé, as Apple continues a stealthy but star-studded campaign to promote the watch as the ultimate luxury apparel item.

Apple Watch Edition smartwatches, featuring 18-karat gold cases, are displayed at an Apple Inc. store in New York, U.S., on Friday, April 10, 2015 | abc2news.com

Apple Watch Edition smartwatches, featuring 18-karat gold cases, are displayed at an Apple Inc. store in New York, U.S., on Friday, April 10, 2015 | abc2news.com

An image of the gold watch, combined with a gold link bracelet, was posted to the singer’s official blog on Monday. The sighting comes one week after designer Karl Lagerfeld sported a similar looking watch, bringing the grand tally of gold-on-gold watch sightings to two.

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The custom design underscores Apple’s strategy to segment shoppers along a sliding scale of luxury, beginning with the $349 Watch Sport and nearly peaking at $17,000 for the Apple Watch Edition. The retail value for Beyonce and Lagerfeld’s custom-designed watches has not been revealed, however, as they’re not for sale.

Source: TIME

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  • April 23, 2015 at 12:20 pm

    Is this supposed to inspire me or what? How does the fact that I cannot afford Beyonce’s gold apple watch improve my personality, lifestyle and business/work ethic. Don’t just publish any story for publishing sake or to get readers; please think about its effect on those who visit your website.

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