As the latest Big Brother Naija episode makes its highly anticipated premiere on Sunday, MultiChoice Nigeria has upped the ante with the announcement of N60million worth of prizes for the winner. This was unveiled recently by the organisers.
The breakdown of the prizes for the winner includes a N30million cash prize; a top range SUV from Nigerian automaker, Innoson Motors; a trip to Dubai for two packaged by TravelBeta; a home make-over courtesy of Scanfrost; a year’s supply of Pepsi drinks for a year and One Africa Fest VVIP experience; supply of Indomie noodles and Munch it for a year, and a brand new Oppo mobile smartphone. There’s also a bonus prize of two VIP Tickets to watch a European Football final game live, courtesy BET9ja. This season’s grand prize is an increase from the previous edition, which saw Miracle Ikechukwu Igbokwe walking away with N45m worth of prizes.
Speaking on the increased prize money, the Chief Executive Officer, MultiChoice Nigeria, Mr. John Ugbe said: “Each edition of Big Brother Naija significantly improves on all aspects of the previous season and this year is no different. The winner of Season Four will walk away from the House with a N30m cash prize and a top-of-the range SUV amongst many other exciting prizes. The Big Brother Naija winner will also emerge as the most popular and marketable personality on the continent, as the show is known to launch prominent careers in arts, entertainment and other supporting industries.”
Apart from the new and improved grand prize, another major development for this year’s edition of Big Brother Naija is the return of the House to Nigeria. While the location of the house has not been revealed, fans of the show have nonetheless been excited since the announcement was made earlier this year.
Already, millions of fans are already discussing the various segments of the show that they would love to watch, including the Saturday night parties, eviction shows, among others. Other fans are also wondering about what the characters of the latest housemates would be like, after popular housemates from last season. In the last edition, Cee C, Tobi, Miracle, Alex and Co, broke headlines with their many confrontations.
According to statistics available online, this year’s edition may be the biggest yet, judging from viewers expectations and comments on social media. Big Brother Naija Season 4 will run for 12 weeks.