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Coca-Cola Suspends Advertising On Social Media For 30 Days

by on June 28, 2020
 

On Friday, Coca-Cola announced it will be suspending paid advertising on all social media platforms worldwide for at least 30 days.

“We are pausing” advertising, the company said, while clarified it was not joining the official boycott.

According to a running list from Sleeping Giants, in the week since a group of organizations have called on Facebook advertisers to pause their ad spending during the month of July, more than 90 marketers including Verizon, Patagonia, REI, Lending Club and The North Face have announced their intention to join.

The group of organizations includes the Anti-Defamation League, the NAACP, Sleeping Giants, Color of Change, Free Press and Common Sense.

James Quincey, Coca-Cola CEO and Chairman, in a statement, said: “There is no place for racism in the world and there is no place for racism on social media.”

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“The Coca-Cola Company will pause paid advertising on all social media platforms globally for at least 30 days. We will take this time to reassess our advertising policies to determine whether revisions are needed. We also expect greater accountability and transparency from our social media partners.”

The beverage giant has been posting quotes about diversity and ending systemic racism on its Twitter account, including support for NASCAR’s only Black driver, Bubba Wallace.

Coca-Cola’s announcement comes after Unilever, whose brands include Dove, Ben & Jerry’s and Hellmann’s, said Friday it will halt advertising on Facebook, Instagram and Twitter in the U.S. at least through Dec. 31.

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Unilever joined brands like Eddie Bauer, The North Face and Patagonia as part of a campaign forcing the social media network to more stringently police hate speech and disinformation by taking a number of actions, including creating a “separate moderation pipeline” for users who say they’ve been targeted because of their race or religion, or to let advertisers see how frequently their ads appeared near to content that was later removed for misinformation or hate, and allow them refunds for those advertisements. 

Following Coca-Cola’s announcement, Levi’s and Dockers said they will be pausing all advertising on Facebook and Instagram through “at least” July.

“Facebook must take actions to stop misinformation and hate speech on its platforms. It is an unacceptable affront to our values. We and Dockers are joining the #stophateforprofit campaign and pausing all ads on Facebook.” 

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