Caught in a disaster? You’d better hope you’re wearing the Emergency Bra. Simply unsnap the bright red bra, separate the cups, and slip it over your head — one cup for you, and one for your friend.
Dr. Elena Bodnar won an Ignoble Award for the invention last year, an annual tribute to scientific research that on the surface seems goofy but is often surprisingly practical. And now Bodnar has brought the eBra to the public; purchase one online for just $29.95. “The goal of any emergency respiratory device is to achieve tight fixation and full coverage. Luckily, the wonderful design of the bra is already in the shape of a face mask and so with the addition of a few design features, the Emergency Bra enhances the efficiency of minimizing contaminated bypass air flow,” explains the eBra website.